Skip to main content


Showing posts from 2020

We rise by lifting others!

Hello, it's a while since we got in touch. I hope you are doing well during this trying times. I just wanted to let you know that nothing last forever, not even the Covid-19. All gonna be well soon!
I know we're all affected by this but don't forget to check on your neighbors and family members. Let them know that you care about them, that there is someone they can count on.
If you don't know the value of a sister or brother ask someone who doesn't have one, 
If you don't know the value of one second ask someone that has survived an accident. 
Take time,check on others and lend a hand. 
Don't forget to extend your hands to me as am struggling to crowdfund my startup. You can donate any amount. I'll appreciate your efforts. Help me help others! 
Thank you for reading, stay safe! 


If you've already decided to start selling digital products but can't think of a great niche product that's perfect for you then this list is all you need. We're in an era where you can conduct your business entirely from the comfort of your home and be successful.
Several people have changed their lives through online sales. It's a full-time job for many, only the  mindset brings the difference.


Before we get to the list let's have a look at some of the benefits of selling digital products

Low upfront costs - getting started doesn't demand much of an upfront investment since you don't have to invest in stock or manufacturing.They're infinitely scalable - there is no limit to the number of products you can sell.No need to worry about logistics  - when selling physical products you must have a place you are going to keep them, think of how they will get shipped, think of packaging and many more, this is not the case with digital produ…

5 Content Marketing Mistakes You Need to avoid

As a business consultant , I understand it's not an easy thing to implement content marketing the right way. You will make mistakes and that's fine but if you follow the steps that am going to show you in this article, you will be a step ahead of your competitors,you will have easier time getting leads, acquiring more customers and increasing your profits.

Mistake#1 : Not creating customer personasYou must put into consideration the target audience before you begin your content marketing. You just can't create content for the sake of and write about something you want to. Think of creating fictional, generalized representations of your ideal customers. This will help you to discover what problems and needs your audience have which will in turn ease your content creation and make it effective. 

GET STARTED Mistake #2: Not using a Reader-friendly structure. These are the main elements of a reader-friendly content structure you should use;  Headings from H1 to H6 (HTML code) Mag…

How to use email automation to nurture leads

To be sure to hit your business goals via automation you need to define the workflow. This will help you to understand your recipients behavior and get to know more about them.
Having a good knowledge about your recipients is a key factor to help you offer them information that is relevant and aid them make right decisions.
There are three key aspects of lead nurturing email automations that you have to put into action.

Providing educative content about your products or services or your brand.Segmenting the audience so that you can send personalized content.Nurturing your relationship with the prospect by adding value to your content.
Here are some of the basic automation workflows that help in nurturing the leads.

Welcome emails Think of this as the first impression of your brand. It is the most vital email of your automatic series sent when a new subscriber joins your email list. This email needs to be sent immediately after the subscriber signs up.
2.Cart abandonment emails Many custo…

Why you need GetResponse for your online marketing solution

GetResponse  is a feature-rich online marketing solution, fully scalable and capable of handling both small and very large lists (1 million+ subscribers). For over 10 years, it has provided easy-to-use, self-service applications and expert support for creating and managing email marketing campaigns, newsletters, and autoresponders that convert contacts into customers. Through responsible and fully automated list hygiene, anti-spam practices and established relationships with major Internet and email service providers,GetResponse has maintained the highest possible deliverability standards for over a decade, ensuring that their customers’ messages deliver the highest possible return on their email marketing investment.

GetResponse features:

- 300+ industry templates – Looks matter! Choose from over 300 Industry HTML templates to create eye-popping campaigns for every audience and industry. Use the intuitive editor to customize your email communications with cool graphics, fonts and for…


Forex is the conversion of one currency into another.It's also reffered to as foreign exchange or Fx.

What is forex trading? 
Forex trading is the means through which one currency is exchanged into another. When trading forex, you're always trading a currency pair i.e selling one currency while at the same time buying another. 
Each currency in the price is always listed as a three-letter code with two letters representing the region and one standing for the currency itself. For instance, USD stands for the US dollar and JPY stands for the Japanese Yen.
In the USD/JPY, you're buying the US dollar by selling the Japanese Yen. The euro vs US dollar (EUR/USD), the British pound against the euro (GBP/EUR) and the the British pound versus the US dollar (GBP/USD) are the most traded Fx pairs. For simplicity, most of these pairs are split into categories. 

Major pairs - most frequently traded which include EUR/USD, USD/JPY, GBP/USD and USD/CHFMinor pairs-less frequently traded featuri…


You're meeting with someone who is going to decide on your promise for the future. It's really the most uncomfortable situation but you have to face it. Here are the list of the interview skills that will improve your interview experience and help you in your quest to get hired.

1.PreparationThe key to success in an interview is always to prepare for it earlier. What basically should your preparation encompass? I suggest you research possible interview questions that are most likely to be asked in your line of work.You should also read thoroughly the job descriptions so that you are capable of discussing the position and the requirements associated with it. The moment you do these and formulate appropriate answers to those questions you will feel prepared and this will help build your confidence.

2.Speaking skillsThink of someone that talks first, mumble and speak rather unclearly, would you recommend them if you were the interviewer? Certainly not since it depicts some lack of …


Thanks to Job portal website developers for easing the job search hassle. It's not an easy thing wandering in the CBD searching for a job.
With the help of job boards,one is able to browse available jobs at the comfort of their home. Many recruiters have migrated to internet advertising taking with them many job seekers. Some of the top legit job sites in kenya include:
1.QerzyThis site not only operate in Kenya but also certain countries.So there are higher chances of getting best talents for those seeking to recruit and higher chances of securing a job for job seekers.
Job seekers are able to upload their CVs, see the latest listings from different categories and apply for the jobs online. You can also subscribe to receive new job alerts in your email.
2.Brighter Monday This platform allows you to select the the job categories you are most interested in and subscribe to receive new job notifications.
One is also able to post CVs and access career advice.

3.Career point Kenya Career p…


Domain name  is the address where internet users can access your website. Your domain name is unique to you and once you register it no one else can register the same one so long as you continue renewing it.

Registering a domain name involves registering the name you want with an organization called Internet Corporation for Assigned Names and Numbers (ICANN) through a domain name registrar. For instance, if you choose a name like "" you should go to a registrar and check whether the name is still available for purchase. If it's available you'll pay a registration fee that costs around 10 USD per year. If it's unavailable you can change or choose an alternative to it like "" That will give you the right to the domain for a year. You should renew it annually for the same amount. You can set it to be auto renewed under your registrar dashboard.
Below are some of the domain registrars where you can register your domain;
1. Hover



Search Engine Optimization  is the process of making your website better in terms of ranking in the search engines. The most common search engines that drives web traffic include Google, Bing and Yahoo. Search engines are the primary method of navigation for most of the internet users although social media and other types of traffic can also generate visits to your website.
For optimum web page ranking , there are key factors that are considered by the search engines which include:

1.Content-It is determined by the theme that is being given, the texts on the page, the titles and the descriptions that are given.
2. Performance - your web page should be fast
3.Authority - your website should have good content to link to or for other authoritative sites to use your website as a reference or cite the information that is available.

4.User experience - your web page should have no harmful softwares uploaded so that it becomes safe to navigate.
5. Keyword stuffing - avoid overusing keywords on you…


Starting a business of your own can be sometimes challenging if at all you lack the start-up capital. However this should not be a hindrance to your financial breakthrough since there are lots of business that you can start with completely zero or minimal capital,all you need is an idea.Your skills and creativity are the foundation of your business.Here are some of the business with low start-up costs; Affiliate marketing.Affiliate marketing  simply entails earning commissions by promoting other companies' products and services.However it is only easy if you have a website or blog though you can also make use of social media platforms like Facebook and Twitter. There are several sites that offer this program you just have to choose your niche and concentrate on it.Sign up for an affiliate program here