Skip to main content

How to use email automation to nurture leads

To be sure to hit your business goals via automation you need to define the workflow. This will help you to understand your recipients behavior and get to know more about them.
Having a good knowledge about your recipients is a key factor to help you offer them information that is relevant and aid them make right decisions.
There are three key aspects of lead nurturing email automations that you have to put into action.

  • Providing educative content about your products or services or your brand.
  • Segmenting the audience so that you can send personalized content.
  • Nurturing your relationship with the prospect by adding value to your content.

Here are some of the basic automation workflows that help in nurturing the leads.

  1. Welcome emails

Think of this as the first impression of your brand. It is the most vital email of your automatic series sent when a new subscriber joins your email list. This email needs to be sent immediately after the subscriber signs up.

2.Cart abandonment emails

Many customers abandon their carts due to various reasons but how you handle this really have an impact on your business. All you need to do is to make a follow up to understand the reason for the abandonment, give discounts and offers and entice them to come back and make the purchase.

3.Order follow-up emails

This can be in the form of appreciating the customer /subscriber for making a purchase. You can send simple thank you emails, reminders or order summary emails. It is essential as it helps to maintain the relationship with the customer/subscriber.
You can also use this opportunity to help them connect with your business on other channels or recommend them other products or services that they may be interested in.

4.Re-engagement emails

The main purpose of this is to reconnect with the less engaged customers. You can can ask them to set preferences or rather unsubscribe from your mail list.

How do you get started with all these online marketing solution? Here is a recommendation of all you need to get that done, from creating landing pages,email marketing and webinars to marketing automation.





You can also check some software recommendations here


Popular posts from this blog


Forex is the conversion of one currency into another.It's also reffered to as foreign exchange or Fx. What is forex trading?  Forex trading is the means through which one currency is exchanged into another. When trading forex, you're always trading a currency pair i.e selling one currency while at the same time buying another.  Each currency in the price is always listed as a three-letter code with two letters representing the region and one standing for the currency itself. For instance, USD stands for the US dollar and JPY stands for the Japanese Yen. In the USD/JPY, you're buying the US dollar by selling the Japanese Yen. The euro vs US dollar (EUR/USD), the British pound against the euro (GBP/EUR) and the the British pound versus the US dollar (GBP/USD) are the most traded Fx pairs. For simplicity, most of these pairs are split into categories.  Major pairs - most frequently traded which include EUR/USD, USD/JPY, GBP/USD and USD/CHF Minor pairs-les


Domain name  is the address where internet users can access your website. Your domain name is unique to you and once you register it no one else can register the same one so long as you continue renewing it. Registering a domain name involves registering the name you want with an organization called Internet Corporation for Assigned Names and Numbers (ICANN) through a domain name registrar. For instance, if you choose a name like "" you should go to a registrar and check whether the name is still available for purchase. If it's available you'll pay a registration fee that costs around 10 USD per year. If it's unavailable you can change or choose an alternative to it like "" That will give you the right to the domain for a year. You should renew it annually for the same amount. You can set it to be auto renewed under your registrar dashboard. Below are some of the domain registrars where you can register your domain ; 1.  Hover


Starting a business of your own can be sometimes challenging if at all you lack the start-up capital. However this should not be a hindrance to your financial breakthrough since there are lots of business that you can start with completely zero or minimal capital,all you need is an idea.Your skills and creativity are the foundation of your business. Here are some of the business with low start-up costs; Affiliate marketing . Affiliate marketing  simply entails earning commissions by promoting other companies' products and services.However it is only easy if you have a website or blog though you can also make use of social media platforms like Facebook and Twitter. There are several sites that offer this program you just have to choose your niche and concentrate on it. Sign up for an affiliate program  here .  2.Event and project planning   You can start this business from the comfort of your home.All you need is to perhaps meet the clients a